Somersby’s marketing strategies have played a significant role in its success. The brand has embraced a friendly and approachable tone, appealing to consumers of all ages. Through creative advertising campaigns, social media engagement, and experiential marketing events, Somersby has managed to build a strong brand identity and foster a sense of community among its consumers. By effectively engaging with its target audience, Somersby has created a loyal customer base that actively supports and promotes the brand.