Evolução do Investimento Publicitário Digital: Um Ano de Crescimento e Transformação
Evolução do Investimento Publicitário Digital: Um Ano de Crescimento e Transformação
What is strategy, really?
The definition of strategy can be unclear, to say the least. Ask ten Communication Executives what strategy is and you are likely to get at least ten different answers. Ask ten Marketing Executives and you’ll probably get just as many, if not more, answers. And to be...
Current Trends in Online Advertising
As the advertising industry continues to evolve, several trends have emerged in the realm of online advertising. Let’s take a closer look at some of the current trends shaping the digital advertising landscape: 1. Programmatic Advertising Programmatic...
The Evolution of Online Advertising: The Birth of the First Online Banner Ad
In the ever-evolving world of advertising, one iconic moment stands out as a turning point in the industry’s history – the birth of the first online banner ad. This momentous event paved the way for the digital advertising landscape we know today. In this...