What is strategy, really?

What is strategy, really?

The definition of strategy can be unclear, to say the least. Ask ten Communication Executives what strategy is and you are likely to get at least ten different answers. Ask ten Marketing Executives and you’ll probably get just as many, if not more, answers. And to be...
Current Trends in Online Advertising

Current Trends in Online Advertising

As the advertising industry continues to evolve, several trends have emerged in the realm of online advertising. Let’s take a closer look at some of the current trends shaping the digital advertising landscape: 1. Programmatic Advertising Programmatic...